How to set up UTM tracking in SleepPRO™

UTM parameters are short codes added to a link to show where a visitor came from, such as an Instagram post, a Facebook ad or your newsletter. They help you see which channels bring you the most parents.

Create a link with UTM parameters

Use Google's free Campaign URL Builder (search for "Google Campaign URL Builder").

1. Website URL: the page to track, such as your free guide opt-in page.
2. Campaign source: where the traffic comes from, such as instagram, facebook or newsletter.
3. Campaign medium: the type of marketing, such as social, email or paid.
4. Campaign name: a clear name, such as newborn_guide_launch.
5. Optional: Campaign term and Campaign content, for keywords or ad versions.

The tool creates your link. Use it in your posts, emails and ads, with a different link for each channel and campaign.

Collect UTM data in SleepPRO™

When a parent clicks your link and signs up, SleepPRO™ records the UTM details. Turn this on in your sales funnel settings by ticking Store UTM parameters.

Export your contacts with UTM data

1. On your contacts page, tick the contacts to export.
2. Click More actions, then Export.
3. Choose the UTM parameters to include.

Your CSV file includes the UTM data for each contact. See How to import or export a contact list.