How UK VAT is handled in SleepPRO™

Selling to families in the UK, or running your business from the UK? Here is how UK VAT is applied.

Digital products

Your VAT depends on where you are, where your customer is, and whether you sell to a private person (B2C) or a business (B2B).

You are based in the UK:

• Customers in the UK: 20% VAT, for both private customers and businesses. Unlike EU rules, the reverse charge does not apply between two UK businesses.
• Private customers in the EU: the VAT rate of their EU country.
• Businesses in the EU: no UK VAT, with a valid VAT number.

You are based outside the UK:

• Private customers in the UK: 20% VAT.
• Businesses in the UK: no VAT. The reverse charge applies when the buyer has a valid UK VAT number.

Physical products

UK VAT is not calculated automatically for physical products. Set your own VAT rates in your product or payment page settings, to match your shipping and tax needs.